Influence Smarter: Principles for Developing Healthy and Effective Influence Relationships
By B. Kim Barnes
Most of our important business, professional, and personal relationships are ongoing. Relationships in which we communicate and influence one another develop a history. Any specific influence opportunity or event is affected by the past and helps shape the future of the influence relationship. In other words, every time you influence someone you are making it either easier or harder to influence him or her the next time.