The Barnes & Conti Bookshelf

About the Authors

Nelson Soken, Ph.D. Nelson Soken is a Chief Innovation Strategist of Barnes & Conti. He has worked at the Mayo Clinic, Medtronic, Baxter Healthcare, and Honeywell International in consulting, leadership, managerial, and technical roles. As a consultant and facilitator, he works with Medtronic, Genentech, Abbott Labs, Merial, Sanofi, United Technologies, Vertex Pharmaceuticals, Daymon Worldwide, Texas Instruments and Freddie Mac. Nelson received his undergraduate degree in psychology from Macalester and his doctorate in experimental child psychology from University of Minnesota. He has been published in academic journals, presented papers at technology conferences, and is a sought-after speaker and thought leader on innovation. He is also on the advisory board of Design Management Institute.

Wil Wengert Wil Wengert is the president of the consulting firm, C4 Planning. Wil has completed Advanced Product Development, Product Planning, Market Research and Product Positioning Projects in Australia, Europe and the USA over the last twelve years. He has worked in many industries including medical, aerospace, transportation, telecommunications, electronics and utilities. His expertise is in the development of breakthrough, disruptive and more recently, complimentary products with an emphasis on the theory and strategy surrounding their creation. Prior to becoming a consultant, Wil graduated from the Business School at the University of Colorado and has worked for United States Surgical Corporation, American Hospital Supply and Baxter in Sales, Marketing, Product Development and Product Planning.